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Mobile Traffic

Mobile Traffic or Mobile Web Traffic is Internet/Web traffic, that comes from a mobile device. Accessing the Internet from a smartphone or tablet with a Wi-Fi or cellular connection generate Mobile Traffic.

The mobile web traffic refers to browser-based World Wide Web services accessed from hand held mobile devices, such as smartphones or feature phones, through a mobile or wireless network. Mainly, mobile devices include - Cell phones, Smartphones, Tablets (some even put Tablets traffic as a different kind and count it as Tablets traffic outside Mobile traffic). It’s so important to know that, despite being Mobile in nature, laptops aren’t considered as mobile devices, so traffic generated by Laptops is Desktops Traffic.

As more and more users get rid of their desktops and laptops for more easy to use all the times smartphones for internet browsing, the overall percentage of mobile traffic continues to increase. The Internet and The Social Media Platforms allows us to exchange information in ways no other technology has been able to in our Human History! If it stops for some reason, we are facing chaos!

Mobile internet usage has been growing steadily since 2007!

The shift to Mobile Web Traffic has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers, or application-based user Web experiences than previous generations of mobile devices.

What happened in the past 14 years,  that brought us to the point where mobile browsing has claimed such a huge percentage of global internet traffic?

More and more people worldwide are getting away from desktops and even laptops for their internet searching. Thanks to the ease of internet browsing through the use of a smartphone, more people can simply ask Google their question via voice activation and receive answers in a matter of seconds. It also allows them to do this while out and about, so they’re less restricted to their desktops and laptops than ever before.

You should know that mobile internet usage has surpassed desktop; many websites see near 50% of their users visit on mobile, including Google and Amazon.
Let’s break it down by device to give you a better idea of just how frequent mobile traffic is becoming.
Mobile device traffic in 2020 – 50%
Desktop device traffic in 2020 – 46 %
Tablet device traffic in 2020 – 4%

History of Mobile Internet Usage - When Mobile traffic was Born

2009 – the iPhone was born
2009 – Android released its 1.1 version
2010 – Netflix started international streaming
2010 – Facebook announced 500 million users – in 2019 there were 2.32B users
2010 – Twitter reached 54 million users.


Mobile Traffic on Google Analytics

Mobile traffic is rapidly growing and already just overtake visits from desktop users. 
How to discover that data on Google Analytics?

1) Login to your Google Analytics account and look for Audience > Mobile > Overview on the left menu. You'll be presented with a dashboard showing your combined traffic from desktop, mobile and tablet.

The best, easy and simple approach, we’re going to check out mobile website traffic and visitors behaviour using Google’s Mobile reports. To do it - Go to:
Click Audience
Click Mobile
Click Overview

Where are mobile users coming from?


Go to Mobile Traffic segment, click on Acquisition => Overview.
This will show you where your mobile visitors are coming from.

You can view lots of different things in this section, an interesting one is if you click Social => Overview. Here you can see your top social interactions, such as links clicked through Facebook and Twitter.

Using this data, you can see if the time you put into social media is paying off, or if you need to change your strategy.

Your own traffic will obviously differ. What's important to note is you're probably looking at the total number of sessions across mobile, desktop and tablet for the period you specified. The trick here is to check the boxes beside mobile, desktop and tablet under the Device Category Heading (top left of the table). Once you've done that, you'll be presented with a color-coded chart for each device. Better still, you can toggle on and off platform visibility to further clarify traffic for mobile devices. Analytics help us make key decisions about our businesses. Segmenting our mobile data is an important way to refine our decision making process.

The most important thing is to dig into your mobile analytics, no matter how you’re doing it, and make sure you know what is going on with your mobile visitors. If you don’t know what they are doing, you may miss some low hanging fruit that can improve your engagement and revenue.


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