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Benefits Of Keyword Research - Website SEO

5 Benefits Of Keyword Research
SEMrush
We all know that Keyword research is a vital part of your SEO strategy


If you don’t know what’s important to your audience, how do expect to make them happy?
Keywords are the building blocks of search and are the window to discovering customer intent and need.


Content is one of the vital things when it comes to online promotion.
But Writing a content without using the keyword is again a complete waste
To stress this point, here are Five quick benefits of effective keyword analysis:


1) Engaged Audience
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Before you start producing content understand what keywords are driving traffic to your site.
Next, Figure out what your audience is interested in, and write a content about it


The two things to ask yourself when you’re creating content for your audience are; does this add value and is it fresh?




2) Awareness of the main trends


A high-quality research and analysis of keywords will help you stay up to date with the main trends in digital marketing.


Thus, you will always be aware of the latest updates on the topics that are popular among your potential customers, which will help you be on the same wavelength as them.


3) Saving your time
SEMrush
Keywords can definitely save your time? If you are Creating content using the wrong phrases it will not only make you lose lots of time but also possible revenues until you find the right path.


However, if you start with a good research and market analysis, you will not make this mistake. Thus, you should save lots of time


4) High-quality traffic
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Choosing the right keyword can narrow down the traffic your business needs. Even if your content is very super helpful but if your keyword doesn't have the intention of what your business needs.


Then there is not much meaning ranking for that keyword


5) Higher Organic Search Ranking
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Once you’ve identified your optimal keywords, placing them in the right location can have a dramatic effect on your organic search ranking. Specific keyword placement in your page title, the name of the root domain, anchor text, alt text, and URL can improve your site’s crawlability in search engines.


Your organic search rank is important to your long-term success. According to PPC.org, 77% of searchers click on organic links over paid ads.


So if If you rely only on paid ads, you run the risk of losing a large portion of your traffic if you stop paying.


Even if you have high number of backlinks and rank for the wrong term, it’s not gonna do you much good




CONCLUSION


So, Don’t waste your time only guessing what your audience wants when you can easily and efficiently conduct a keyword analysis.


To increase website visits and to find the best keywords  HitTail generates keyword suggestions relevant to a website or blog.


What are your thoughts on Keyword Research? Feel free to comment and discuss below.


Guest Post - Priya Singh NeilHosting





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