Creating your blog correctly could be the difference between ranking highly in the search engines and having to struggle to get any traffic at all. When your blog ranks highly in the search engines, it can receive large amounts of traffic without the author having to pay for advertising. By paying attention to a few factors when setting up your blog, it can begin to rank higher and get more traffic.
Focus on the Title
When writing a new blog post, the title is an important factor in ranking highly. The title of your post needs to include a keyword or key phrase and should be relevant to the content of your article. Search engines look at your title to determine what your content is about and match search engine queries up to titles. If your title matches the keyword typed into a search engine, your site will be more likely to rank highly.
Getting Inbound Links
Getting Inbound Links
The number of inbound links you have also affects your rank. Each time another site puts up a link to your site, it is viewed as a vote for your site by the search engines. When a quality site puts up a link to your site, this carries more weight with the search engines than if a low-quality site puts up a link. Links can be obtained in many ways. Including plugins that ask your readers to share your content on social networking sites can be effective. Another way to get links is to visit other blogs and leave comments with a link back to your blog. Distributing free articles to article directories with links in them can also increase the number of links to your blog.
Creating compelling content and structuring it properly can also have an impact on how your blog ranks in the search engines. Use headings and subheadings to help your readers navigate your text easier. Create headings using keywords. If you create content that people love to read, search engines will recognize this and rank your site higher. Search engines track the number of visits, how long each person stays on your page and where the visitor goes after accessing your page. If people are spending time on your site, it increases your rank in the search engine results.
Add Meta descriptions when setting up your pages. These are essentially descriptions of your pages for the search engines. When your site appears in a list of results on a search engine page, this description will be displayed. This is how you get people to click on your link in the search engines. When you write a compelling Meta description, it clearly tells visitors what your page is about. If the description sounds interesting, more people will click on your link. As more people start clicking on your site's links, this will help move you up in the rankings.