If you had a web business for some time, you've probably heard of Alexa rank. It is one of the most popular (but definitely not the best) internet marketing tools.
Alexa Rank is a third party marketing tool that estimates website traffic. Alexa Rank is often used by online businesses for competitive analysis.
Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.
According to Alexa.com, “The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users.
How does it work?
A site's ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. ... If a site is identified as a personal home page or blog, it will have its own Traffic Rank, separate from its host domain.
Alexa’s Rankings is based on the traffic data provided by users in Alexa’s global data panel over a p
eriod of 3 months. Alexa does not give you the exact ranking of your site. It just only tells the rank according to the data which is collected from their toolbar. Alexa also uses data to rank your site and also collect data from 3rd party software. Yes, this means that Alexa bases some, but not all, of its ranking system on its toolbar usage. Obviously, most average people visiting sites on the internet are not using Alexa toolbar. So lowering your Alexa rank is not as simple as . You still need to get more traffic, but essentially, you need more traffic from readers who have the Alexa toolbar.
How to increase Alexa rank quickly?