ALEXA - Find Website Traffic Statistics
If you had a web business for some time, you've probably heard of Alexa rank. It is one of the most popular (but definitely not the best) internet marketing tools.
Alexa Rank is a third party marketing tool that estimates website traffic. Alexa Rank is often used by online businesses for competitive analysis.
Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.
According to Alexa.com, “The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users.
How does it work?
A site's ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. ... If a site is identified as a personal home page or blog, it will have its own Traffic Rank, separate from its host domain.
Alexa rank is a metric that ranks website on the basis of their popularity over a period of 3 months. Alexa rank is a metric that ranks website on the basis of their web traffic.This ranking system audits and calculates the frequency of visits on websites. The algorithm that they use for the same is pretty simple. It is based on the amount of traffic recorded by the Alexa toolbar installed over a time period of 3 months.
Alexa ranking vs. Google Analytics?
Comparing Alexa with Google Analytics is like comparing Facebook and Twitter.
To conclude: You should focus on Google Analytics data. If you want to compare yourself with a competitor you can use Alexa, in a relative way withouttaking in consideration the absolute values, but you cannot compare directly Alexa and Google Analytics figures. While Google Analytics attempts to directly measure traffic of all visitors to your website, Alexa uses modeled data based on web use of those with the Alexa Toolbar installed. Because Alexa isn't 1:1 data, Google is typically your better bet for smarter marketing insights. However, when you need to compare yourself to a competitor, be sure to use Alexa-to-Alexa comparisons.
How to increase Alexa rank quickly?
Does the Alexa Rank matter? Why should care?
The Alexa Rank is a very important tool for marketers as it shows the advertising potential of a site. The lower the number, the more traffic that the site gets and thus the more people that ads can be served to.
Domains with lower Alexa Rank are generally regarded as more valuable than domains with higher Alexa Rank.
Having a low Alexa Score can increase the CPC that you get through your Ad network or even help you land nice native advertisers on your site.
Therefore, lowering the Alexa Rank of your site could prove beneficial for your business.
Do Alexa Rankings affect SEO or Web traffic?
There’s no direct correlation between and Alexa Rank. However, a lower Alexa Rank might imply high amounts of traffic which could be related to having SEO blog posts on the .
Sites that have their Alexa Rank under 10k, are probably enjoying a good chunks of visitors from the SERPs (Search Engine Results Page).
So here are some rough numbers for a month of traffic:
Top 100,000 = 100-150 people with Alexa Toolbar installed per day.
Top 50,000 = 250-300 visitors per day.
Top 20,000 = 400-500 visits, who have installed Alexa toolbar.
Top 10,000 = 700-800 visitors per day.
Top 5,000 = about 1400-1600 visitors per day.
Google Analytics - freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing platform brand.
Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the web. Google Analytics also provides an SDK that allows gathering usage data from iOS and Android Apps, known as Google Analytics for Mobile Apps.
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SimilarWeb | Website Traffic Statistics & Market Intelligence
Provides web analytics services for businesses. The company offers its customers information on their clients and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.
SEMrush - leading best SEO All in one tool, very useful for digital marketing experts and Web sites/blogs owners. The software provides intelligence data including web traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data.
The company’s customers include Ebay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas. In 2016, it reached its milestone of 1,000,000 users with clients in more than 100 countries.
Most sites have Alexa Traffic ranks above one million.
What that means that only the web designer and you know about your website. If you want to get anywhere online you have to get your Alexa Traffic rank under 100,000.Quickly increase your Web site Alexa Rank by using these methods:
Installing the Alexa Toolbar (on every PC, laptop )
Posting on your blog frequently (as this taps into the “freshness” factor that search engines love, which will get your site higher on Google)
Creating unique content that ranks well on Google using these powerful SEO techniques (still super valid)
Writing a detailed review of Alexa. (desperate)
Claiming your site on Alexa (this has been discontinued).
Adding the Alexa widget to your site (also discontinued since Oct 2016).
If you want to attract webmasters (i.e. people that will most likely have the Alexa Toolbar installed) then you should write content that they will most likely read like SEO, digital marketing, etc ...!
More importantly, share that content everywhere (on Facebook, Twitter, Reddit) and get unique page views. You can also try running FB ads to get some more social traffic.
Get backlinks and do guest posts on other sites to improve your domain authority.
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