ALEXA - Find Website Traffic Statistics
If you had a web business for some time, you've probably heard of Alexa rank. It is one of the most popular (but definitely not the best) internet marketing tools.
Alexa Rank is a third party marketing tool that estimates website traffic. Alexa Rank is often used by online businesses for competitive analysis.
Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.
According to Alexa.com, “The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users.
How does it work?
A site's ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. ... If a site is identified as a personal home page or blog, it will have its own Traffic Rank, separate from its host domain.
Alexa’s Rankings is based on the traffic data provided by users in Alexa’s global data panel over a p
eriod of 3 months. Alexa does not give you the exact ranking of your site. It just only tells the rank according to the data which is collected from their toolbar. Alexa also uses data to rank your site and also collect data from 3rd party software. Yes, this means that Alexa bases some, but not all, of its ranking system on its toolbar usage. Obviously, most average people visiting sites on the internet are not using Alexa toolbar. So lowering your Alexa rank is not as simple as . You still need to get more traffic, but essentially, you need more traffic from readers who have the Alexa toolbar.
How to increase Alexa rank quickly?
Does the Alexa Rank matter? Why should care?
The Alexa Rank is a very important tool for marketers as it shows the advertising potential of a site. The lower the number, the more traffic that the site gets and thus the more people that ads can be served to.
Domains with lower Alexa Rank are generally regarded as more valuable than domains with higher Alexa Rank.
Having a low Alexa Score can increase the CPC that you get through your Ad network or even help you land nice native advertisers on your site.
Therefore, lowering the Alexa Rank of your site could prove beneficial for your business.
Do Alexa Rankings affect SEO or Web traffic?
There’s no direct correlation between and Alexa Rank. However, a lower Alexa Rank might imply high amounts of traffic which could be related to having SEO blog posts on the .
Sites that have their Alexa Rank under 10k, are probably enjoying a good chunks of visitors from the SERPs (Search Engine Results Page).
So here are some rough numbers for a month of traffic:
Top 100,000 = 100-150 people with Alexa Toolbar installed per day.
Top 50,000 = 250-300 visitors per day.
Top 20,000 = 400-500 visits, who have installed Alexa toolbar.
Top 10,000 = 700-800 visitors per day.
Top 5,000 = about 1400-1600 visitors per day.
Old school methods to boost Alexa Rank
People in the past quickly increased their Alexa Rank by using these methods:
Installing the Alexa Toolbar (on every PC, laptop you can get your hands into)
Posting on your blog frequently (as this taps into the “freshness” factor that search engines love, which will get your site higher on Google)
Creating unique content that ranks well on Google using these powerful SEO techniques (still super valid)
Writing a detailed review of Alexa. (desperate)
Claiming your site on Alexa (this has been discontinued).
Adding the Alexa widget to your site (also discontinued since Oct 2016).
While these methods will help you get a boost in your Alexa Ranking, they will take time and won’t necessarily affect your score significantly. The section below will show you how to lower your Alexa Rank in just a few days.
Actually write amazing content and hire my SEO agency to help it rank really high on Google (just like I did with this post!). If you want to do SEO yourself, here are some SEO tips that might help.
If you want to attract webmasters (i.e. people that will most likely have the Alexa Toolbar installed) then you should write content that they will most likely read like SEO, digital marketing, etc ...!
More importantly, share that content everywhere (on Facebook, Twitter, Reddit) and get unique page views. You can also try running FB ads to get some more social traffic.
Get back links and do guest posts on other sites to improve your domain authority.
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