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Increase Website Traffic

ALEXA - Find Website Traffic Statistics


Website Traffic, Statistics and Analytics - Alexa

www.alexa.com/siteinfo









Increase Website Traffic Using Competitive Analytics. Checking website traffic and rank is the basis for uncovering actionable ideas to grow your business.  Improve SEO by Using Your Competitor's Website Traffic Statistics.

If you had a web business for some time, you've probably heard of Alexa rank. It is one of the most popular (but definitely not the best) internet marketing tools.
Alexa Rank is a third party marketing tool that estimates website trafficAlexa Rank is often used by online businesses for competitive analysis.





Initially, Alexa was a toolbar that needed to be installed in a web browser. Once the toolbar was installed Alexa had access to browsing history, and that data would be used to compile a list of the highest trafficked sites on the web. While some claimed this was the be-all end-all of ranking systems, there was criticism that the data being compiled was inaccurate due to the fact that it only compiled information from those who have installed the toolbar.

According to Alexa.com, “The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users.

How does it work?
A site's ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. ... If a site is identified as a personal home page or blog, it will have its own Traffic Rank, separate from its host domain.

Alexa rank is a metric that ranks website on the basis of their popularity over a period of 3 months. Alexa rank is a metric that ranks website on the basis of their web traffic.This ranking system audits and calculates the frequency of visits on websites. The algorithm that they use for the same is pretty simple. It is based on the amount of traffic recorded by the Alexa toolbar installed over a time period of 3 months.








How are Alexa’s traffic rankings 
determined? - Alexa official answer!!! 

Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all internet users. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. 
Pageviews are the total number of Alexa user URL requests for a site. However, multiple requests for the same URL on the same day by the same user are counted as a single Pageview. The site with the highest combination of unique visitors and pageviews is ranked #1. Additionally, we employ data normalization to correct biases that occur in our data.
If your site’s metrics are Certified you can display Global and Country ranks for your site based on Certified Site Metrics, instead of metrics estimated from our data panel.
Alexa Traffic Ranks are for domains only (anywebstuff.com). We do not provide separate rankings for subpages within domain (anywebstuff.com/p/blog-page) or subdomains
unless we are able to automatically identify them as personal home pages or blogs, like those hosted on Blogger .
If a site is identified as a personal home page or blog, it will have its own Traffic Rank, separate from its host domain.



SEMrush



Alexa ranking vs. Google Analytics?


Comparing Alexa with Google Analytics is like comparing Facebook and Twitter.


The number of visits calculation from Google Analytics, comes from the execution of a JavaScrip tag on your webpages, each time a visitor load one of your pages. There are catches (sometime javaScript doesn't execute or JavaScript is not enabled in the browser), but overall estimations are pretty accurate. Google analytikcs shows your visitor's activities, inbound links, out bound links, time spent on pages and average pages browsed by visitors and in-deep insights site performance and moves required to make your site user friendly and Search Engine friendly....so as to give a pleasant user experience.The number of visits calculated by Alexa is instead based on an extrapolation of the visits recorded by people that have he Alexa toolbar installed in their browser. Since the amount of people browsing with the Alexa toolbar is very small a (fraction of a percent). These estimations are largely inaccurate (especially for low traffic websites as the statistic base of visitors doesn't include a large amount of visitors with the Alexa toolbar).


To conclude: You should focus on Google Analytics data. If you want to compare yourself with a competitor you can use Alexa, in a relative way withouttaking in consideration the absolute values, but you cannot compare directly Alexa and Google Analytics figures. While Google Analytics attempts to directly measure traffic of all visitors to your website, Alexa uses modeled data based on web use of those with the Alexa Toolbar installed. Because Alexa isn't 1:1 data, Google is typically your better bet for smarter marketing insights. However, when you need to compare yourself to a competitor, be sure to use Alexa-to-Alexa comparisons.


How to increase Alexa rank quickly?

1. Install Alexa Toolbar

It is very easy way to increase Alexa ranking. Install Alexa toolbar and visit your site daily.Alexa toolbar sends web site activity data to the  server. Server saves each website activity of visitors.
2. Get more  or Increase web traffic to your site, blog ... 
How to do this  - very easy and free? Get web traffic from traffic exchange sites.
The best traffic exchange site - tested Read this blog post and you will find out everything you need to know - what, where, how, why ...
3. Write unique original content
You may write about anything, But most important are to write original quality contents and don’t try to copy content from another blog.If you write original content based on your own experiences, the visitor would like and love your content and they will love to visit your site regularly. Google always loves unique content It also improves your site’s bounce rate and increases site’s ranking.
Other bloggers would like to add your site’s link to their blog.You can even contact some bloggers to write for you guest post.
4. Update your post regularly
Visitor always searches your website for new information so it is important to post content regularly. If you write daily content and update them on a daily basis then your chances will increase and this will improve traffic with Alexa ranking.
If it is so hard for you at least make some small changes, improve something over your blog and than just up date it. This way your blog is still and always fresh!!!

5. Share your content on social media

Today social media is the biggest marketing platform to build the new audience.Everyone is now active on the web through social media.
Make your Facebook, Twitter and LinkedIn page/profile for your website. Share them, build followers and fan base. 
Also You can submit your site to other sites like DiggStumbleupon, Delicious.

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Does the Alexa Rank matter? Why should care?



The Alexa Rank is a very important tool for marketers as it shows the advertising potential of a site. The lower the number, the more traffic that the site gets and thus the more people that ads can be served to.
Domains with lower Alexa Rank are generally regarded as more valuable than domains with higher Alexa Rank.
Having a low Alexa Score can increase the CPC that you get through your Ad network or even help you land nice native advertisers on your site.
Therefore, lowering the Alexa Rank of your site could prove beneficial for your business.

Do Alexa Rankings affect SEO or Web traffic
There’s no direct correlation between SEO and Alexa Rank. However, a lower Alexa Rank might imply high amounts of traffic which could be related to having SEO blog posts on the first page of Google.
Sites that have their Alexa Rank under 10k, are probably enjoying a good chunks of visitors from the SERPs (Search Engine Results Page).

So here are some rough numbers for a month of traffic:
Top 100,000 = 100-150 people with Alexa Toolbar installed per day.
Top 50,000 = 250-300 visitors per day.
Top 20,000 = 400-500 visits, who have installed Alexa toolbar.
Top 10,000 = 700-800 visitors per day.
Top 5,000 = about 1400-1600 visitors per day.


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Top best alternatives to Alexa.com for checking and monitoring  website traffic 

Google Analytics - freemium web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing platform brand.
Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the web. Google Analytics also provides an SDK that allows gathering usage data from iOS and Android Apps, known as Google Analytics for Mobile Apps.

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SimilarWeb | Website Traffic Statistics & Market Intelligence
Provides web analytics services for businesses. The company offers its customers information on their clients and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.




SEMrush  leading best SEO All in one tool, very useful for digital marketing experts and Web sites/blogs ownersThe software provides intelligence data including web traffic information, keywords projected AdWords spend, site audit, topic research, lead generation, and other SEO-related data.
The company’s customers include Ebay, Quora, Booking.com, Hewlett Packard Enterprise, and BNP Paribas. In 2016, it reached its milestone of 1,000,000 users with clients in more than 100 countries.

Note - there are lots of other tools out there, but anywebstuff.com only use and recomend these four as the top traffic analytics tools!

The lower your Alexa Traffic rank the better.

Google has a rank of #1, Facebook #2. They are the top two most popular websites in the world. Your average site with the clueless owner could be ranked at 2 million. You get the picture.

Most sites have Alexa Traffic ranks above one million.

What that means that only the web designer and you know about your website. Dont worry just keep working hard.  If you want to get anywhere online you have to get your Alexa Traffic rank under 100,000.

Quickly increase your Web site Alexa Rank by using these methods:
Installing the Alexa Toolbar (on every PC, laptop )
Posting on your blog frequently (as this taps into the “freshness” factor that search engines love, which will get your site higher on Google)
Creating unique content that ranks well on Google using these powerful SEO techniques (still super valid)
Writing a detailed review of Alexa. (desperate)
Claiming your site on Alexa (this has been discontinued).
Adding the Alexa widget to your site (also discontinued since Oct 2016).
If you want to attract webmasters (i.e. people that will most likely have the Alexa Toolbar installed) then you should write content that they will most likely read like SEO, digital marketing, etc ...!
More importantly, share that content everywhere (on Facebook, Twitter, Reddit) and get unique page views. You can also try running FB ads to get some more social traffic.
Get backlinks and do guest posts on other sites to improve your domain authority.



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18 comments:

Kate Bregovic said...

Great post!

Kate Bregovic said...

I completely agree with you that guest posting is extremely important! If you are trying to brand yourself as an author or generate traffic to your website, and you aren’t guest posting, then you have a problem. But how do you usually find relevant blogs accepting guest posts? Maybe, you could share with us some checked lists? You may publish your article on this blog. It's one of my favorite due to it's huge variety of topics.

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