Maybe this is one of the most important topic in SEO.How to Increase your website ranking higher in Google and get as a result targeted web traffic, wich on the end give you more Sells or more simple Money!!!
I know you can find a lot of blog post on the web about it, but this one here is the one that is working.
What exactly goes into Google’s ranking algorithm? So Google is an algorithm made by humans to work for humans, but is run mainly by Ro-bots.So Google has a
Google-Index, Google-Bot & Crawler surfing the web and collecting all the info!!!
Although Google keeps its official list of ranking factors a secret this is an official answer by Google!!! Please note, this is the official Google answer not the answer of So many SEO EXPERTS!!! READ IT AND FIND OUT THE SECRET!!!
Learn how Google discovers, crawls, and serves web pages
Google gets information from many different sources, including:
- Web pages,
- User-submitted content such as Google My Business and Maps user submissions,
- Book scanning,
- Public databases on the Internet,
- and many other sources.
However, this page focuses on web pages.
Google follows three basic steps to generate results from web pages:
The first step is finding out what pages exist on the web. There isn't a central registry of all web pages, so Google must constantly search for new pages and add them to its list of known pages. This process of discovery is called crawling.
Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page. Still other pages are discovered when a website owner submits a list of pages (a sitemap) for Google to crawl. If you're using a managed web host, such as Wix or Blogger, they might tell Google to crawl any updated or new pages that you make.
To improve your site crawling:
- For changes to a single page, you can submit an individual URL to Google.
- Get your page linked to by another page that Google already knows about. However, be warned that links in advertisements, links that you pay for in other sites, links in comments, or other links that don't follow the Google Webmaster Guidelines won't be followed.
After a page is discovered, Google tries to understand what the page is about. This process is called indexing. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the page. This information is stored in the Google index, a huge database stored in many, many (many!) computers.
To improve your page indexing:
- Create short, meaningful page titles.
- Use page headings that convey the subject of the page.
- Use text rather than images to convey content. (Google can understand some image and video, but not as well as it can understand text. At minimum, annotate your video and images with alt text and other attributes as appropriate.)
Serving (and ranking)
When a user types a query, Google tries to find the most relevant answer from its index based on many factors. Google tries to determine the highest quality answers, and factor in other considerations that will provide the best user experience and most appropriate answer, by considering things such as the user's location, language, and device (desktop or phone). For example, searching for "bicycle repair shops" would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn't accept payment to rank pages higher, and ranking is done programmatically.
To improve your serving and ranking:
- Make your page fast to load, and mobile-friendly.
- Put useful content on your page and keep it up to date.
- Follow the Google Webmaster Guidelines, which help ensure a good user experience.
- Read more tips and best practices in our SEO starter guide.
- You can find more information here, including the guidelines that we provide to our quality raters to ensure that we're providing good results
I STRONGLY RECOMMEND YOU TO FORGET ABOUT ALL SEO EXPERT AND FOLLOW ONLY GOOGLE GUIDELINES!!!
Follow my suggestions and watch your website ranks!!!
1. Publish Relevant Content
Quality content is the number one factor of your search engine rankings. Quality content always increases website traffic, which improves your site’s authority and relevance.
2. Update Your Content Regularly
Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh. More you post, more happy your readers, visitors will be ...
- Title Metadata - Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
- Description Metadata - Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences.
- Keyword Metadata - Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, so it doesn't hurt to add them into your keyword metadata.
Focus on creating relevant links within the text - Instead of having “click here” links, try writing the name of the destination. This is called - Contextual backlink a link that is acquired naturally within the body of a blog post or webpage and points to your website. Contextual backlinks are arguably the most powerful type of backlinks because they wouldn’t be directly in the content if they didn’t strengthen the content. The content gives the backlink a framework, increasing its authority and providing of value for the readers!