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Successful Website Content

7 tips for successful website content

Search engine optimization is no longer known as what it used to be. This area of online marketing has been changing for some time now: the focus is no longer on optimizing websites for search engines, but users. This is why experts now no longer speak of SEO as Search Engine Optimization, but Search Experience Optimization. You can read about what this is about and how you should build your website content today. For more details you can refer <a href="https://cheapcustompapers.com" rel="dofollow">Cheap CustomPapers</a>

Website content is successful, if it reaches the target group through good content marketing and is even more widely distributed through it. But what makes good content? And how can search engines measure what is good and what is bad content?



The added value
In the first place, relevant content should offer added value for the reader. In contrast to advertising, it is not just about presenting your products or the company positively. It is much more relevant to provide the user with information so that he can form his own opinion. If the content is interesting for the reader, he will share it and recommend it to others. This creates a natural link building. And since links are an important ranking factor for search engines, they can positively influence the position of your website.

The perfect content
As explained at the beginning: SEO is no longer SEO. A particularly important change is the weakening of the keywords as a ranking factor. It still has a positive impact on the ranking if your important keywords appear in the domain name or the meta description. However, if you used to process the keywords as often as possible in a text, regardless of the readability for the user, Google now even punishes the so-called keyword spamming. So what should you consider when creating your website content? We'll tell you:


1. Define goals

Before you even start writing, you should ask yourself: What do I want to achieve with the page? What do visitors expect and how can I meet these expectations? Set a goal for each page according to your website structure. For example, the user should fill out and send the contact form on the contact page, but you want to introduce your company on the "About Us" page.

It can be helpful to use mind mapping tools or work with Trello to capture different ideas.


2. Research

Identify what information the searcher is asking for. With the help of various tools such as the Google AdWords Keyword Planner or tools such as  Hypersuggest and answer the public, you can find out which search terms and questions are asked by users. An analysis of your competitors often helps to identify important content.


3. Text creation

Make sure you are legible when creating your text. Above all, this includes a reader-friendly, well-structured structure with a gripping headline and sensible subheadings.

lists and lists can also be useful to make your text clear. Also use synonyms, related words, and compositions for the most important keywords and use the results of your research.

Don't forget to check the legibility of your texts. This can be done on the one hand by colleagues or friends, on the other hand, there are also a variety of tools for these cases. Wortliga's free text analysis tool analyzes the entered text and makes concrete suggestions for improvement. The Flesch index can also be used to check the readability of your text.


4. Further information

The wording of the text alone is not enough. Include links that provide the user with further information. This can, for example, be background information in the sense of studies or expert opinions or internal links to suitable articles on your blog.

A table of contents is particularly useful for longer texts, to enable the reader to jump to individual sections. You should also use media such as pictures or videos. This loosens up the text and makes it easier to read.


5. Check

Does an article contain spelling errors or material errors? Is it really easy to read and understand? Check your texts again carefully before publication and, if possible, have colleagues or friends read them over again. Be sure to enter your site's metadata before publishing your content. Also, use meaningful alt and title tags for your images.


6. Publish & distribute the text

Is your text ready for publication? Use your social media presence to spread your content: Share posts on Facebook or Twitter and link with teasers to the content on your website or blog! If the target group is not yet large enough, it is advisable to advertise content. Particularly advertising campaigns on Facebook, Instagram or Twitter can increase the reach of your content enormous.


7. Update text

Another important Google ranking factor is the topicality of a website. Update your website regularly. However, this is not about marginal text corrections or changing the date stamp.

New content - for example by writing additional, thematically relevant content that you can then link to. It is also useful to add current topics or new services to existing pages. <a href= "https://www.plannthat.com/instagram-content-plan/"> Perfect content </a> only works with sensible, strategic content marketing. Without a strategy, there will be hardly any successes because without the distribution of your content nobody can read it. We are experienced in creating content marketing strategies and will be happy to assist you if necessary. We look forward to your opinions and inquiries.

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